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EDU Interactive – Higher education takes a higher form of marketing

Team Profiles

DavidDavid Castle
Owner/Partner

David has led the award-winning advertising and marketing agency that bears his name since 1987. Over that time, he has hand-picked a tightly-knit team of professionals who focus on stellar client service and creative work that’s a clear expression of sound strategy. This landmark approach happens from the company’s offices in a historic Victorian home – a landmark in San Diego’s Golden Hill District.

Education clients have been a focus of the agency since its inception. Through groundbreaking work for Indiana Wesleyan University, Iowa Central College Online, Alliant International University, University of Phoenix and more, David and his team have created proven methodologies that not only brand institutions, but leverage the power of those brands into more leads and greater enrollments.

KirstenKirsten Winter
Account Executive

For someone who grew up moving around the world with a military family, it’s no surprise that Kirsten welcomes new places and new challenges.

She brings this enthusiasm to the innovative enrollment methodologies of EDUInteractive, along with extensive advertising and marketing experience. She counts more than a dozen universities among her list of satisfied clients, including Institute for Professional Development (IPD), City University of Seattle Online, Averett University, LA College International and Iowa Central College, just to name a few.

Kirsten earned her degree from San Diego State University. When she’s not at work, you’ll find her traveling, hiking or running a ½ marathon. Told you she liked to go places.

JillJill Bruckart
Online Media Specialist

If there’s one thing you can say about Jill, it’s that she’s a fierce competitor. If there’s a second thing you can say about her, it’s that she focuses this quality on creating media plans that dominate the competitive landscape.

A natural athlete and avid volleyball player, Jill’s determination and drive translate directly to her role in the Media Department. With extensive experience servicing accounts such as the Institute for Professional Development (IPD), University of Phoenix (UOP), Albertus Magnus College and several more, she is skilled in online media strategy, and has no problem keeping her eye on the ball, so to speak.

Jill is as giving as she is competitive. She regularly volunteers for the Make-A-Wish Foundation and other local causes. She earned her degree from UCSB.

JenJen Lawrence
Traditional & Online Media Specialist

Having worked with a media giant, Jen’s got a unique perspective on creating effective plans for reaching the smallest of demographic niches.

Formerly in research and sales at Clear Channel Communications, Jen began her career at one of the foremost media companies in the world. This gives her an unrivaled point of view on the entire media landscape – and great insight into how online advertising can power an entire media mix. Jen successfully purchased broadcast media initiatives for various Indiana Wesleyan University campuses in the mid-west and a number of University of Phoenix campuses throughout the US. In addition, she currently manages online media buys and lead generation campaigns for a number of EDU Interactive clients.