It’s amazing how many people remember this line from the 1996 movie “Jerry Maguire.’” That famous line was delivered by the actor Cuba Gooding, Jr. playing the part of Rod Tidwell – the point being that no matter what anybody said about his skill as an athlete, the most important thing as far as he was concerned, was the MONEY!

So what does this have to do with Online Education? Certainly there are those that continue their education because they love what they’re doing. But probably the vast majority are saying “Show Me The Money!” They know that getting a degree means more income! A better life! Greater satisfaction!

We know that taking classes online can help individuals freshen their skills and stay competitive in their industry, which helps them move up the ladder and negotiate a higher salary or a bigger raise. Online education provides them with a way of keeping their professional goals in sight without disrupting their lives.

Here’s a little exercise I did for this article. The website www.payscale.com allows one free “Salary Report” – so I took advantage of it. My input stated that I was looking for the pay scale for an Advertising and Promotion Manager in San Diego, CA. I inputed that I had 20 years’ experience, had managed up to 10 people, BUT, I did not have a degree of any kind. I clicked submit, and just as sure as the sun will come up tomorrow, I saw the line right next to the pay scale chart, “Increase your salary. Search Degrees.” The implication was clear. Get a degree and we’ll SHOW YOU THE MONEY!

Average Annual Earnings for College Graduates and Non-Graduates
Average Annual Earnings

Professional Degree $109,600
Doctoral Degree $89,400
Master’s Degree $62,300
Bachelor’s Degree $52,200
Associates Degree $38,200
Some College $36,800
High School Graduate $30,400
Some High School $23,400

Average Annual Earnings—Different Levels of Education.
Source: U.S. Census Bureau, Current Population Surveys

Let EDU, “Show You The Money!”
EDU Interactive believes it is so important that as your lead generation partner, we assume responsibility for all aspects of your campaign, from strategy through execution, while our partners maintain ownership of leads delivered on a pay-for-performance basis. EDU Interactive believes that successful online lead generation demands certain critical attributes and adherence to these will determine the success of a campaign and allow us to “Show You The Money!”

ONE: It’s impossible to put too much importance on budgeting. This is where fantasy and reality butt heads. This is the first inning – the first batter – the first pitch! Get this right and the chance for success and realizing expectations come together.
TWO: A campaign strategy tailored to achieve enrollment goals. A strategy that communicates a message of substance. This is where our experience really shines!
THREE: A media plan that leverages a mix of online channels to reach a multitude of highly targeted
candidates and direct this traffic to education programs – a media plan that is negotiated with the client’s
best interest in mind and not the media’s.
FOUR: Apply advanced optimization strategy across these online channels determined by our extensive personal, behavioral, and contextual targeting criteria, to make sure we are delivering an on-target message to the right candidates, ensuring a consistent stream of qualified student leads and return on investment.
FIVE: We feel that it is also very important that we verify the quality of all student leads using a highly developed data cleansing process.
SIX: Finally, it is vital to analyze a campaign’s results and provide recommendations for all future campaigns.

The people of EDU Interactive have devoted countless hours and experienced innumerable success and, yes, failure, too, in an effort to learn what it takes to create and administer a service based on the six principles stated in this article.

Ultimately, it boils down to execution … EDU Interactive’s greatest strength. That’s why we can, “Show You The Money!”