Yesterday, I attended “Interactive Day San Diego”, presented by the San Diego Ad Club. While I was hopeful that I would be exposed to some new ideas and fresh perspectives that are taking place within the interactive marketing community, I wasn’t certain if I would take away anything from it that would be beneficial and applicable to what I professionally manage on a daily basis. However, I was pleasantly surprised by all of the various sessions and speakers I listened to.

The keynote luncheon presentation was given by Steve Patrizi from LinkedIn, and he did an amazing job at displaying to his captive audience how LinkedIn (as well as other social engagement sites) can assist professionals who are looking to get feedback and advice from their professional network. I never realized what a valuable source LinkedIn can give to professionals, offering such applications as “TripIt”, where you can not only save your travel arrangements and activities, but also reach out to your network to get suggestions and ideas as to places to stay or sights to see when traveling to a certain destination for either business or leisure. He also had mentioned a new word I plan to add within my dialogue and in my daily business practices, “coopitition”, basically where various competitors work in collaboration together to achieve a common goal. In these challenging economic times, it is refreshing to know that professionals within the same industry can cooperate with one another and join forces to deliver a product or package that best meets the needs of the client, regardless of who is the primary contact or client holder of that piece of business is.

There were so many other notable, worthy speakers who gave refreshing perspectives of new marketing tools that are now available in the interactive marketing community, many of which I hope to see EDU Interactive bring to the table for their clients to take advantage of. More to come…

Meanwhile, I do plan to take some time this weekend to update my own LinkedIn page, since I never know who from my professional network will be calling on me in the near future for helpful tips, advice or feedback. I encourage you all to do the same, and let’s link up soon.