It’s nice to see colleges and universities focus on strong branding campaigns. Check out Walden University’s new TV spots: www.walden.edu

For many years, it seemed educational institutions got caught up in ENROLL NOW, PICK-ME, LIMITED TIME OFFER messages and forgot to talk to people about how their institution can help them have a better life and why  that institution is right for them.

At EDU Interactive, we have always told our client colleges that staying true to the brand is important, and ultimately, will help increase enrollment . Yes, we all need to meet the lead goals, conversion expectations and fill classrooms, but at the same time, it’s important to remember what the university stands for and how they can help better people’s lives. Don’t get me wrong — there’s a place for the enroll now, limited time offer message, but it needs to be accompanied by a strong branding campaign that tells a story.