I’m a Mac. I’m a PC. I am a Googler.
July 15th, 2009 | Written by Kristen Disbro
As an avid Google fan, when I started seeing commercials for the new search engine Bing by Microsoft, I can’t say I wasn’t intrigued. The commercials were catchy, the name was different, the site layout appeared to be organized and sophisticated, but all these factors still haven’t been enough to get me to try out the new engine.
Search engines are an important part of the advertising world. What sites are consumers using? What areas of a site have the most traffic flow? Where will we be best able to reach our target audience? Out of the 763 adult Internet users surveyed, about 70% have not changed their search engine activity. It seems to me that although a few people are checking Bing out, our best bet is going to be continuing to use the well-beloved Google search engine.
As that old saying goes, “If it isn’t broke, don’t fix it” and I feel that very saying applies to our search engines. For those of us completely satisfied with our experiences on our favorite search engines, why would we switch? From needing to look up directions to researching random knowledge out of curiosity, the first words out of my mouth are, “I’ll google it!” Google hasn’t let me down yet, so unless that day ever comes, I don’t think I’ll be making the switch to Bing either.
http://blogs.wsj.com/digits/2009/07/14/consumers-unlikely-to-drop-google-for-bing-jp-morgan-says/
I too am a Googler. The folks at Microsoft have done a fantastic job with the branding and marketing of Bing, but let’s face it… Bing is NOT a Google killer.
The only thing keeping me on Google is my iGoogle. Bing seems to be a better, more useful search engine.
Check out these ads: http://mashable.com/2009/07/15/mac-vs-pc-ads. Which is your favorite?
I love the MAC ads–they’re very entertaining and so predictable. They definitely bring a smile to my face! But where will I head when I’m shopping for a new computer? The PC ads have me convinced that their features are better and the price is right.