As I was reading through Advertising Age Daily News Report, I came across this article about the first mobile marketing vehicle.  It was a very interesting and quite comical read, and I thought I would share it.  Doug Melville is a college graduate, who scored his first big job out of college driving a Wienermobile.  He was chosen along with 18 other people to drive the Oscar Mayer Weinermobile for one full year.  Doug, along with two other people who traveled inside the Weinermobile, got to spend 400 days traveling throughout the United States, doing plenty of press releases and volunteering at many events.  When people asked Doug what his title was, he told them with pride, “I am a hotdogger!”  Training was called “Hot Dog High” and consisted of marketing, PR, events, expenses, and how to handle the general public.  Once graduated, hotdoggers were sent off in their Weinermobiles doing interviews and local press releases for Oscar Mayer.  

Looking back at his career, Doug said that the Mayer family took great pride in the name and the company.  On July 6, the third Oscar Mayer in the family that founded Oscar Mayer, died dat age 95.  The Weinermobile was considered the first mobile-marketing vehicle and with it, brought smiles to everyones faces seeing it plow down the road.  Although, the title of the job, and the company vehicle provided might have been a bit embarrassing for a man in his twenties; Doug took his job very seriously and is proud to say he worked for a company worth the embarrassment.  

http://adage.com/columns/article?article_id=137821