Who will be the mastermind behind Bing’s new jingle? Will it be you?
July 23rd, 2009 | Written by Maybritt Haeling
The answer will be revealed on August 5th, when Bing announces the winner, who will hold title to Bing’s new jingle (or “bingle” as they like to call it) and a $500 AmEx gift card! Be warned – time is running out…you only have one more week to submit your entry on Bing’s You Tube site! The contest winner will be picked based on number of views and quality of ratings they get on their video submission.
This is another perfect example of a company attempting to use viral marketing as a new way to market, advertise and connect with prospects and customers. They are utilizing a creative way to spread conversational buzz about their search engine and with hopes – begin to compete on the same level as the Google giant.
I’m interested to see how well the campaign will be received and picked up by online users. Check back in early August for a follow up on their campaign performance!
The winner of the very first Bing Jingle contest was announced yesterday. The $500 award went to Jonathan Mann for “Bing Goes the Internet.” To be honest, I was expecting something fairly top-notch considering the amount of money they have invested in promoting the new launch of Bing. However, the video was received with a less than cool response with reviews ranging from “awful” to the worst jingle ever” from the Washing Post. Hopefully the lackluster video won’t hinder the success of Microsoft’s new search engine. Click this link to view the “winning” video: http://www.youtube.com/bing