Vertical Response recently addressed five good reasons why, despite the overtaking of email marketing, direct mail is still an efficient tool.

1. You don’t have email addresses for all of your customers. There is no way that every prospective customer or actually customer has provided you with a correct email address to reach them at, and a simple post card that directs your customers to new deals or alerts is much easier.

2. New customers are going to be hard to find through email lists scrapped from the web, and everyone needs new customers! Buying a list of relevant prospects is completely up to standards, and can quickly be converted into a direct mail piece.

3. If your product is expensive, you might get more of a reaction by putting your product in front of them on a piece of mail.

4. Everyone likes to be welcomed into a new neighborhood or community, and what better way to do that than with a new mover special direct mail offer, or an introduction of your institution that is near by their new home.

5. A direct mail piece gives you a reason to call, as well as telemarket your business. With a postcard offering, you include a reminder that you will be following up, and then call about a week later, and continue to market your product!

Most importantly, it is important to note that a direct mail piece should always include a call to action, a boldly displayed offer, an expiration date, benefits, and of course your company logo. Direct mail is STILL a great way to grab prospective customer’s attention, and direct traffic to your website and product/service.