Are you interested in raising money for your favorite charity?  Consider getting your message out on one or more social media sites.  Many charity websites reach only those affected by or interested in a particular issue.  They “preach to the choir.”  But social networking sites reach out to everyone, and messages spread quickly.

As noted in the article “Can Twitter and Facebook Help Fight Breast Cancer?” , one of the reasons that social networking posts are so effective in soliciting charitable contributions is that posts are short and sweet.  Readers from all walks of life are more apt to read messages on Twitter or Facebook than other websites because space is limited and messages are “to-the-point.”  Readers are gently “nudged” into making small donations within the framework of their day-to-day lives. 

Many of us are looking for ways to support causes that are especially meaningful to us or to others in our social circles.  Getting the word out on broad social media sites gives more and more people the opportunity to answer the call to give.