The Social Marketing Manager
August 17th, 2009 | Written by Maybritt Haeling
We all know that social web matters to businesses, but many companies are struggling to find ways to jump in and figure out who is going to manage it. The social web allows businesses to engage and develop relationships with customers – to share opionions, feedback, knowledge, and hold conversations. But immediacy is at the heart of the social web, especially when it comes to defusing any negative buzz in the online space. It’s imperative to find and/or hire people who are willing to make participating in the social networks one of their number one priorities. Here are some helpful skills that a social marketing manager must have:
1) Understand how people interact, network and talk in the social space
2) Strategically build optimized profiles on key, appropriate sites
3) Know where the brand’s customer hangs out, and how to speak with them depending on the channel
4) Listen more than s/he talks. It’s about tracking and learning from the conversational flow.
5) Be alert to opportunities, ideas and suggestions that can lead to desirable new products or innovative changes to current ones.
I agree, Maybritt, with you suggested skills, but it’s also important for the social marketing manager to work hand-in-hand with the people responsible for managing the client’s business objectives. Social marketing should be just one tactic used to reach a client’s business objectives.
I agree, Maybritt, with you suggested skills, but it’s also important for the social marketing manager to work hand-in-hand with the people responsible for managing the client’s business objectives. Social marketing should be just one tactic used to reach a client’s business objectives.