Bing Gaining Momentum
September 18th, 2009 | Written by Jen Lawrence
According to Nielsen, Microsoft’s Bing grew 22% in August, increasing it’s share of searches to 10.7%. To many critics surprise, it appears as though Microsoft has reinvented its search business. Taking advantage of the recent merger with Yahoo, the two search engines now provide close to 27% of all searches, pleading their case to be included into marketer’s campaigns. These finding indicate that Bing’s massive marketing campaign was successful by resulting in a boost. Will Bing’s novelty wear off, or has it become a real competitor in the space? I guess only time will tell. What are your predictions?
From a user-perspective, I still prefer to use Google for the majority my search queries; however, I’ve begun using Bing for online shopping purposes. For those unfamiliar with Bing Shopping, Bing Shopping allows people to compare and sort products by bottom line price, and then provides cashback savings to customers who purchase products online using the Bing search engine. I personally love it! Check out a list of participating stores: http://www.bing.com/shopping/pages/stores.aspx?scope=cashback&FORM=R5FD1
I also just read an article that stated that even though brand value has continued to decrease this year and has affected brand giants like Microsoft, Nokia, and General Motors…the value of online giant Google’s brand grew the fastest in the world again, rising 25% to $31.98 billion to place seventh, up from 10th place last year and 20th the year before. So, even with Bing’s momentum, they have a way to go before they catch up with search engine giant, Google.
I think Bing will eventually become a major competitor in the online space, but Google (from a user perspective) continues to perform the best. I think Edward Baig from USA Today said it the best, “To research this column comparing Google’s venerable search engine with Microsoft’s upstart Bing, I Googled “Bing versus Google.” It didn’t even occur to me to Bing the search. In a nutshell, that’s Microsoft’s problem. The company recently unveiled a fresh and attractive search alternative to Google. It’s just darn difficult to change habits, including my own.”-usatoday.com/tech/columnist/edwardbaig/2009-07-01-google-vs-Bing_N.htm
Between the two, Google continues to pull up the search content with the pertinent information that I need. Bing seems to be centralized around four main areas of search travel, local business, shopping and health- which only covers a portion of the search needs that people have. I think Goggle will conitnue to prevail as the number 1 choice of search for most web users.
I think Bing will eventually become a major competitor in the online space, but Google (from a user perspective) continues to perform the best. I think Edward Baig from USA Today said it the best, “To research this column comparing Google’s venerable search engine with Microsoft’s upstart Bing, I Googled “Bing versus Google.” It didn’t even occur to me to Bing the search. In a nutshell, that’s Microsoft’s problem. The company recently unveiled a fresh and attractive search alternative to Google. It’s just darn difficult to change habits, including my own.”-usatoday.com/tech/columnist/edwardbaig/2009-07-01-google-vs-Bing_N.htm
Between the two, Google continues to pull up the search content with the pertinent information that I need. Bing seems to be centralized around four main areas of search travel, local business, shopping and health- which only covers a portion of the search needs that people have. I think Goggle will conitnue to prevail as the number 1 choice of search for most web users.