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EDU Interactive – Higher education takes a higher form of marketing

Google Wave

September 8th, 2009 | Written by Brad Dierking

Coming later this year, Google Wave is an open-source communication and collaboration tool that pushes the limits of what is possible in a web browser. After having recently received a developer account for Google Wave, I watched the Google Wave Developer Preview on YouTube again. At just over 80 minutes, the presentation is lengthy for the average user, so I created quick links below to jump right to some of the main points.
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Free Alternatives to Microsoft Office

August 20th, 2009 | Written by Brad Dierking

It’s no secret that Microsoft dominates the productivity suite market. Free alternatives exist that many people are still unaware of. In these recessionary times, the appeal of “free” software is stronger than ever. Today I am going to focus on my two favorites – OpenOffice.org and Google Docs. Both products can read and write the native Microsoft Office formats, making migration easier than ever.

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Targus Integration for Enhanced Lead Verification

July 29th, 2009 | Written by Brad Dierking

Targus Lead Vaerification

TARGUSinfo Lead Verification

EDU Interactive has selected TARGUSinfo as its strategic partner for real-time lead verification. TARGUS improves lead quality and conversion rates by verifying leads the instant they are submitted. On-Demand Lead Verification services not only validates that the individual pieces of a prospective consumer’s contact information are accurate, but also confirms that they belong together and relate to that consumer.

TARGUSinfo Integration

Integration with LeadGenisys facilitates the seamless passing of leads through TARGUS for a final quality check before accepting them from a vendor and delivering them to the client. LeadGenisys allows us to enable or disable TARGUS in real-time for a client based on lead source, program of interest, location or prerequisite. We are able to customize for each client whether a lead is accepted or rejected based on each of the 20+ possible TARGUS decisions returned. For clients using TARGUS, LeadGenisys includes a detailed summary of leads accepted and rejected based on TARGUS decisions in the daily lead reports.

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Google Voice Invitation

July 20th, 2009 | Written by Brad Dierking

Google Voice Logo

This weekend I received an invitation to open a free Google Voice account. Google Voice (formerly GrandCentral) is currently available by invite only. If you haven’t already heard about it, Google Voice is a service that makes using your current phones much better!

Here’s what it offers:

  • A personal phone number that rings all of your existing phones when people call
  • All of your voicemail in one inbox with unlimited online storage and free voicemail transcripts sent to your phone and email
  • Low-priced international calling to over 200 countries and free SMS
  • Other powerful features like the first phone spam filter to protect you from unwanted callers, the ability to ListenIn™ on your voicemail messages while they are being left, conference calling and more

After spending some time tinkering around with it I have to say that in general I am impressed. I can’t wait for Google to launch an official API for Google Voice!

 

SugarCRM Open Source API Integration

July 16th, 2009 | Written by Brad Dierking

SugarCRM Logo

SugarCRM API Integration

EDU Interactive completed another successful integration of Lead Genisys with Sugar CRM for a valued client this week. In real-time Lead Gensiys delivers new leads directly into Sugar and sends an email alert, notifying the assigned user that a new leads has been received. Lead Genisys also handles the complex reporting requirements that the Sugar CRM Open Source Edition does not include. Sugar Open Source is at the forefront of integration with its open source, standards-based architecture which enables applications to be seamlessly integrated with each other. The Sugar SOAP API makes tasks like inserting and relating records, and assigning records to users at the time of inserting them a breeze.

About SugarCRM

According to the Info Tech Research Group SugarCRM is becoming a disruptive force in the small enterprise Customer Relationship Management (CRM) market. Its commercial open source model, CRM appliance option, low price, and strong set of CRM features are impacting more traditional methods of CRM delivery and the perception of CRM value among small enterprises. Despite its small size compared to other vendors, SugarCRM scored highest in the Product Index of its evaluation, due to its broad features and extremely flexible deployment options.

 

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