Every week, advertising publication Creativity Online delivers a weekly round-up of the top 20 latest and greatest creative marketing campaigns. This week, Creativity Online released its current AdCritic Top 20 list with the Gap “Born to Fit” campaign situated at number one: http://borntofit.com. The Facebook hub for Gap’s “Born to Fit” 1969 premium jeans, the website provides an excellent example of how to execute an effective Facebook Page to promote a product or service.

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I officially have a serious case of blog envy.

Murphy-Goode, a winery based in Northern California, is seeking to hire an internet-savvy wine-lover to blog and tweet about their experiences in wine country for six months. The pay? $10,000 per month — that’s $60,000 total — plus free lodging in a private home nestled in the picturesque Sonoma County Wine Country. And did I mention tasting hundreds of wines every day for free?

Talk about a buzz. Already, the social media job search has generated a significant amount of promotion for the winery: 2,000 applicants, 900 posted videos, national media attention and a major jump in traffic to the company website. What’s more, these are just the preliminary results– the official launch of the actual campaign begins August 15.

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My personal Twitter account was hacked last week. For three days, I was tweeting about my supposed 182 IQ and $500 shopping sprees. And of course I found out my account had been hacked via a wall post from a friend on Facebook: “Your Twitter account has been hacked. siiigh. Oh yeah, and call me.”

The concept of privacy has been a reoccurring train of thought for me recently. Technology has enabled our world to become more connected than ever before, but it has also presented us with the unprecedented capability to know more about people than we could ever dream. We have access to the private lives of celebrities (31 million U.S. viewers of Michael Jackson’s memorial service, anyone?). We can find old friends/acquaintances/enemies by simply typing a name into the search engine of any major social network. And we can even discover things like who was recently booked in jail by checking the arrest reports of any jail or prison website online. 

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