Accountability by one definition, is defined as “A is accountable to B when A is obliged to inform B about A’s (past or future) actions and decisions, to justify them, and to suffer punishment in the case of eventual misconduct.” This form of accountability has been taken to the next level at EDU Interactive.

Our proprietary “Lead to Acquisition” report tracks the amount of time it takes individual leads to progress through the multiple milestones that make up a schools unique enrollment process. By weighting and averaging this time variable for each lead/milestone combination, a complex algorithm is used to calculate an overall quality score. This quality score is then used to instantly and accurately measure the lead quality for every vendor/school combination.

From a media planning and buying perspective, this report has proven to not only allow us to create the most effective and efficient online lead generation campaigns, but has also increased enrollments and return-on-investment at each of the institutions we partner with. Just imagine, at a glance, we can understand the effectiveness of our campaigns by school, vendor, placement and/or date range for each of the particular milestones; thus producing results for our Clients promptly and punctually — just in time for classes to commence.