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EDU Interactive – Higher education takes a higher form of marketing

Google Wave

September 8th, 2009 | Written by Brad Dierking

Coming later this year, Google Wave is an open-source communication and collaboration tool that pushes the limits of what is possible in a web browser. After having recently received a developer account for Google Wave, I watched the Google Wave Developer Preview on YouTube again. At just over 80 minutes, the presentation is lengthy for the average user, so I created quick links below to jump right to some of the main points.
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Wikipedia Attempting to Improve Site Relevancy

September 2nd, 2009 | Written by Jill Bruckart

imagesWith the surge in user-generated content on the internet, it is oftentimes difficult to decipher if what you are reading online is, in fact, accurate. Personally, if I am on a site where other visitors to the site are able to add content simply if they have internet connection, I am typically very reluctant to deem what I am reading as factual and would certainly check other sources to verify what I was reading is correct information.

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Free Alternatives to Microsoft Office

August 20th, 2009 | Written by Brad Dierking

It’s no secret that Microsoft dominates the productivity suite market. Free alternatives exist that many people are still unaware of. In these recessionary times, the appeal of “free” software is stronger than ever. Today I am going to focus on my two favorites – OpenOffice.org and Google Docs. Both products can read and write the native Microsoft Office formats, making migration easier than ever.

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SalesForce.Com Customization for Enrollment Departments

August 6th, 2009 | Written by Pete Morton

Salesforce.com is widely regarded as the premier Customer Relationship Management (CRM) tool available in the market place today.  The platform has seemingly endless applications for sales and relationship-driven business; and because it is a hosted solution it requires very little maintenance.  EDU Interactive has worked with the Salesforce.com platform for several years delivering leads into the system in real time via the Application Programming Interface (API).  What has proven most interesting about Salesforce.com is that each of our clients on the platform uses the software in slightly different ways to facilitate enrollment.  This has a lot to do with the fact that Salesforce is highly customizable.  Our clients are leveraging the customization suite to build the system that suits their enrollment needs.

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Targus Integration for Enhanced Lead Verification

July 29th, 2009 | Written by Brad Dierking

Targus Lead Vaerification

TARGUSinfo Lead Verification

EDU Interactive has selected TARGUSinfo as its strategic partner for real-time lead verification. TARGUS improves lead quality and conversion rates by verifying leads the instant they are submitted. On-Demand Lead Verification services not only validates that the individual pieces of a prospective consumer’s contact information are accurate, but also confirms that they belong together and relate to that consumer.

TARGUSinfo Integration

Integration with LeadGenisys facilitates the seamless passing of leads through TARGUS for a final quality check before accepting them from a vendor and delivering them to the client. LeadGenisys allows us to enable or disable TARGUS in real-time for a client based on lead source, program of interest, location or prerequisite. We are able to customize for each client whether a lead is accepted or rejected based on each of the 20+ possible TARGUS decisions returned. For clients using TARGUS, LeadGenisys includes a detailed summary of leads accepted and rejected based on TARGUS decisions in the daily lead reports.

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