This year launched a new product that could potentially replace non-residential toll 411 calls. Google’s new telephone based information service is fast, user-friendly, and best of all, free. It can be accessed by dialing 1-800-GOOG-411. The service lets you search for businesses by voice and will connect you automatically if you so choose. Another convenient option is to get the number sent to you via text message, which includes a map of the business you’ve selected. You can also choose “details” to get the phone number and address, which can also be sent to you via text message.

You can search by business name or simply the category of the business you are looking for. Clearly say your city and state, and then you will be prompted to give a business name or category. If you search by category, you will be given a choice of multiple listings. One helpful hint is to give the ZIP code instead of the city and state, and you will get the results of location within the closest distance to you first.

The service is completely automated, and there is no access to human communication. In my experience, the voice recognition works well, but you must speak loud and clear, especially when calling from a mobile phone. If it takes the wrong information, you can say “go back” or “start over” at any time to either go back or start over.

When I first tested the service, I expected to hear paid advertisements while my requested number was being accessed. To my surprise, no ads! This was a nice change compared to other free information services I’ve used in the past. Overall, I’ve had great user-experiences with Google-411, and would highly recommend it for a fast, free and efficient 411 service.