EDU Interactive and Castle Advertising Hire New Account/Media Coordinators
San Diego, CA, July 1, 2008 — Castle Advertising and EDU Interactive, the interactive division of Castle Advertising, recently announced the expansion of its growing staff with the hiring of Caroline Tall and Raquel Rodriguez.
Caroline Tall recently graduated from the University of San Diego in May ‘08 […]

It’s amazing how many people remember this line from the 1996 movie “Jerry Maguire.’” That famous line was delivered by the actor Cuba Gooding, Jr. playing the part of Rod Tidwell - the point being that no matter what anybody said about his skill as an athlete, the most important thing as far as he […]

It demands realistic expectations.
The power of the Internet has and is bringing about enormous changes in higher education. This is especially true in driving the enrollment of new students. Research has shown that nearly 82 percent of respondents to a special survey began their search for university degree and certificate programs by using […]

Visit the link below to check out the press that EDU Interactive received in San Diego Metropolitan’s January issue:
http://www.sandiegometro.com/2008/jan/education.php
EDD Media Coverage San Diego Metro Press Release

In this industry you will find many people who say, “If a lead doesn’t convert within a certain window of time,” it is not a quality lead. They might also allude to the phone number being wrong or email being bad as a sign of a lead not worth working. I would say […]

Is it a meaningless marketing buzzword? Or is it the new conventional wisdom? The term has become so widespread that some people use it, with no real understanding of just what it means. Perhaps that is because there isn’t an official definition for “Web 2.0” and it can mean radically different things to different people. […]

In a day and age where ROI is becoming increasingly prevalent, finding ways to monitor campaign effectiveness at a more intricate level is crucial. Pay per call is one of those examples. There are several call tracking providers that offer this type of service, which allows companies to track phone leads real-time from […]

We are all very well aware that the online space would not be moving at the pace it is today without this remarkable tool called tracking. Tracking and accountability in the realm of online advertising is arguably the leading concept that has moved many advertisers (and traditional ad agency’s for that matter) into the […]

I had the opportunity to attend the Online Media, Marketing & Advertising Conference & Expo 2007 this year in New York. It was an excellent conference with great presentations and panel discussions on Video Trends, Media Fragmentation, Monetizing Content, Analytics / Reporting, Search Marketing / Optimization.
Is it right to give attribution to the […]