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EDU Interactive – Higher education takes a higher form of marketing

Behavioral Targeting Practices

July 15th, 2009 | Written by Caroline Tall

My personal Twitter account was hacked last week. For three days, I was tweeting about my supposed 182 IQ and $500 shopping sprees. And of course I found out my account had been hacked via a wall post from a friend on Facebook: “Your Twitter account has been hacked. siiigh. Oh yeah, and call me.”

The concept of privacy has been a reoccurring train of thought for me recently. Technology has enabled our world to become more connected than ever before, but it has also presented us with the unprecedented capability to know more about people than we could ever dream. We have access to the private lives of celebrities (31 million U.S. viewers of Michael Jackson’s memorial service, anyone?). We can find old friends/acquaintances/enemies by simply typing a name into the search engine of any major social network. And we can even discover things like who was recently booked in jail by checking the arrest reports of any jail or prison website online. 

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