Creating Effective Facebook Pages: Gap’s “Born to Fit” Case Study
August 18th, 2009 | Written by Caroline Tall
Every week, advertising publication Creativity Online delivers a weekly round-up of the top 20 latest and greatest creative marketing campaigns. This week, Creativity Online released its current AdCritic Top 20 list with the Gap “Born to Fit” campaign situated at number one: http://borntofit.com. The Facebook hub for Gap’s “Born to Fit” 1969 premium jeans, the website provides an excellent example of how to execute an effective Facebook Page to promote a product or service.