The First Mobile Marketing Vehicle
July 15th, 2009 | Written by Leann Freeman
As I was reading through Advertising Age Daily News Report, I came across this article about the first mobile marketing vehicle. It was a very interesting and quite comical read, and I thought I would share it. Doug Melville is a college graduate, who scored his first big job out of college driving a Wienermobile. He was chosen along with 18 other people to drive the Oscar Mayer Weinermobile for one full year. Doug, along with two other people who traveled inside the Weinermobile, got to spend 400 days traveling throughout the United States, doing plenty of press releases and volunteering at many events. When people asked Doug what his title was, he told them with pride, “I am a hotdogger!” Training was called “Hot Dog High” and consisted of marketing, PR, events, expenses, and how to handle the general public. Once graduated, hotdoggers were sent off in their Weinermobiles doing interviews and local press releases for Oscar Mayer.