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EDU Interactive – Higher education takes a higher form of marketing

SalesForce.Com Customization for Enrollment Departments

August 6th, 2009 | Written by Pete Morton

Salesforce.com is widely regarded as the premier Customer Relationship Management (CRM) tool available in the market place today.  The platform has seemingly endless applications for sales and relationship-driven business; and because it is a hosted solution it requires very little maintenance.  EDU Interactive has worked with the Salesforce.com platform for several years delivering leads into the system in real time via the Application Programming Interface (API).  What has proven most interesting about Salesforce.com is that each of our clients on the platform uses the software in slightly different ways to facilitate enrollment.  This has a lot to do with the fact that Salesforce is highly customizable.  Our clients are leveraging the customization suite to build the system that suits their enrollment needs.

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