According to Nielsen, Microsoft’s Bing grew 22% in August, increasing it’s share of searches to 10.7%. To many critics surprise, it appears as though Microsoft has reinvented its search business. Taking advantage of the recent merger with Yahoo, the two search engines now provide close to 27% of all searches, pleading their case to be included into marketer’s campaigns. These finding indicate that Bing’s massive marketing campaign was successful by resulting in a boost. Will Bing’s novelty wear off, or has it become a real competitor in the space? I guess only time will tell. What are your predictions?