Pay per Click Specialist
We are looking for intelligent, motivated Pay Per Click Advertising specialists for full-time and/or contract opportunities to assist our clients in meeting their web presence objectives. The PPC Specialist will provide monthly planning, budget management and in-depth analysis on all agency search campaigns. The ideal candidate will have at least two years of experience in Pay Per Click Advertising (PPC), strong written and verbal skills, familiarity with Google AdWords, Yahoo Search Marketing (YSM), MSN AdCenter and Ask Jeeves PPC. A clear objective to increase profitability and increase ROI for clients is a must. A team player who is willing to tackle multiple projects and explore new revenue streams for the agency is also required.
Experience with Search Engine Optimization is a plus. The candidate must have an understanding of search engine marketing in Google AdWords, Google Analytics, Yahoo, MSN and AOL.
Required
- 2+ Years Professional Experience in PPC Advertising
- Google AdWords, Yahoo Search and Microsoft AdCenter Experience
- Bachelor’s Degree
- Strong leadership skills and motivation to improve agency policies
- Analytical skills and detail oriented
- Ability to multitask under pressure
- Motivated and willing to learn and teach other agency team members
- Strong presentation and writing skills
- Proficient in Excel and Word
Desired
- Understanding of SEO
- Knowledge of conversion analysis
- Familiarity with HTML is a strong plus
Daily Responsibilities
- Develop PPC strategies and conduct extensive key word research
- Manage and optimize PPC campaigns including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, etc.
- Responsible for regular reporting and interpretation of PPC campaigns
- Daily collaboration with other media team members, account service team, programming and creative team
- Monthly invoice reconciliation
- Advanced reporting illustrating response and client ROI
- Some client communication and presentations
- Internal brainstorming sessions to discuss new and creative ideas for increasing client ROI
Summary
- Part-time/Contract Work or Full-time
- Casual business attire and relaxed office environment
- Vacation time, holiday pay and medical, dental, vision, life insurance coverage (full-time)
- 401k plan (full-time)
- Flexible schedule with regular office hours from 8:30 – 4:00
- Office is located in Golden Hill (2 miles from downtown SD) in a Historic Victorian home