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EDU Interactive – Higher education takes a higher form of marketing

Customer Relationship Management System (CRM)

CRM

Customer relationship management (CRM) applications can be used to organize and track leads through an efficient student enrollment process. Typically CRM software will assign leads, manage tasks, activities, meetings, email and phone correspondence. Lead records are updated when milestones along the enrollment process are met, allowing for detailed reporting and analysis.

Educational institutions often already have a system in place to manage current student data. Sometimes those systems also support CRM functionality at some level. Other times, a separate system designed to more efficiently work the lead to enrollment is utilized.

EDU Interactive has successfully integrated with dozens of applications over the years. Whether the need is to integrate with a system already in place, or to assist in the setup and configuration of something new, the end goal is the same: To help our client yield the highest return on investment possible by streamlining their internal processes with technology.