Lead Conversion is the catch-all definition for the activities that go into turning leads into enrollments.  Conversion strategies and the activities that go into conversion vary widely between different lead sources. Successful lead conversion efforts take in account multiple facts about the lead source, demographic information and degree program of interest to ensure each lead is worked according to a prescribed messaging strategy.

High lead conversion rates impact an institution’s enrollment department in several important ways. The most immediate impact is that the enrollment department enjoys consistent new enrollment growth and, in turn, revenue growth. Less tangible (but equally as important) is the effect of strong conversion on the morale of the enrollment department. Successful enrollment representatives are more confident and, as a result, more productive.

We have developed highly effective lead conversion strategies that improve admissions performance, motivate student prospects to enroll and drive revenue to your bottom line. EDU Interactive solutions include automated email messaging, remarketing campaigns and database evaluation to identify potentially hot prospects.  The solutions that we offer help you to quickly convert new leads and maximize the potential of an aging lead database.