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Marketing Services
Marketing that works.
From piquing interest to securing the enrollment, filling classrooms is a complete chain of events. Marketing is among the first of those links – which makes it among the most important. EDU Interactive ensures you start strong so your enrollment numbers stay strong, too. Here's how.
| Your brand is how you connect with your students. EDU Interactive provides full-service agency capabilities to help manage your brand and to leverage your brand equity into real leads in a way that minimizes your cost-per-enrollment. Our complete scope of services includes everything from positioning to creative services to account services, media planning, media buying and strategic planning. |
| Increase enrollments and lower cost-per-enrollments with higher quality leads. Generate valuable, convertible leads through our comprehensive student recruitment solutions. Our expertise and proprietary technologies enable us to powerfully target and elicit action from prospective leads that are likely to enroll and graduate. |
| We can handle everything from concept to copy to design and execution of traditional and online creative. We do more than develop creative; we develop great ideas that bring more students to your school. |
| From traditional methods to online surveys, our research services help you better understand your prospects and position your school more effectively. |
| Our talented and skilled media buyers have experience in both interactive and traditional buying and planning. By putting both of these skill sets to work, you'll get a plan that provides predictable enrollment figures at a cost-per-start that's comfortable for your institution. |
| Without proper Search Engine Optimization (SEO), your website is essentially lost at sea. We dovetail this tactic with effective Pay-Per-Click (PPC) campaigns to create a search engine marketing strategy complete with site-specific recommendations, workflow timeline and ongoing monitoring of effectiveness to drive high traffic at a low cost. |
| We have a comprehensive menu of flexible email marketing solutions for superior performance and deliverability. |
| Our team has developed a cutting-edge tool called Lead
GeniSys®. This proprietary technology not only features
robust storage and management capabilities, but it is also
completely integrated into your school's enrollment management
system. As leads are generated, they pass through Lead GeniSys®
and into your enrollment management system in a matter of
seconds. |
| Our proprietary LeadGeniSys® system validates all
prospects based on your parameters. Once a lead is captured,
it's transferred immediately to enrollment counselors –
either ours or yours – who can follow up with the
prospect instantly and seamlessly. Our focus on quality
leads rather than on quantity of leads will streamline your
efforts like never before. |
| We're big fans of accountability. Our team provides regular detailed reporting that enables you to analyze the specific return on all of your marketing investments. |
| In some instances, the goal is to improve an existing website, rather than develop a new one. EDU Interactive's philosophy of "persuasive architecture" is the foundation for our website review. Our team, with the help of our experienced Interactive programmers and designers, can provide the following type of analysis on your current website: Site Structure, Page Layout, User Interface and Navigation, Visual Style, Usability, Accessibility, Search Engine Optimization and Internal Search Functions, Multimedia/Rich Content Features, Google Analytics, and even Competitive Analysis. |
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EDU Interactive is proud to announce the recent launch of EDUDegreeDirectory.com, which is a top source for prospective students to utilize when searching for an online or campus-based education program that best meets their needs. It is a user-friendly site that is also filled with solid content answering many of the prospective students questions.
EDUDegreeDirectory.com allows universities to showcase their unique content, programs, and benefits on customized school landing pages, where motivated prospects will be searching.
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Case Studies |
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Iowa
Central College Online
Services:
Lead Generation, Microsite Development, Collateral Support,
Enrollment Services, and a variety of real time lead and enrollment
reports.
Results:
Iowa Central College Online now enrolls students from every
state in the U.S. as well as the commonwealth of Puerto Rico.
The college also enrolls active duty servicemembers from a variety
of locations including Iraq and Afghanistan. Their brand is
now recognized as a leading non-profit educational provider.
Degree offerings have expanded based, in part, on our feedback
provided by EDU Interactive.
Learn More |
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Marketing/Recruiting Strategies
