Email marketing is a form of direct marketing that uses electronic mail as the means of communication. Often used to acquire new students or convincing prospective students to take an immediate action, email marketing is also well suited to enhance the relationship of an educational institution with its current student base or alumni and/or encourage brand loyalty. 

Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive. A precise return on investment can be calculated with email marketing. Email can be tracked via auto-responders, web bugs, bounce messages, unsubscribe requests, read receipts, click-throughs, etc. These mechanisms can be used to measure open rates, positive or negative responses, and to correlate conversions with marketing.

EDU Interactive offers a comprehensive email marketing strategy including creative design, copywriting, mailing list management, individual email customization (based on first name, degree program, location,  etc), email deployment and reporting. We always stay on top of email authentication issues, and we manage reputation and certification issues to ensure your messages make it through to the intended recipient. We also understand the  idiosyncrasies of the different webmail services like AOL.