Lead generation (often abbreviated as lead-gen) is a marketing term which refers to the creation or generation of prospective student interest in an educational institution or degree program. Leads can come from a variety of sources including both online and traditional media initiatives.

Educational institutions engaging in lead generation can target individuals based on degree program of interest, previous education and demographic criteria. Lead source quality can be quantified by evaluating the ratio of leads that reach different milestones in the enrollment process.

Our expertise and proprietary technologies enable us to powerfully target and elicit action from prospective students with a high propensity to enroll and graduate. By constantly mining our leads database we are able to gain insight into the average lead quality of particular lead sources and mediums, independent of any particular institution. We are able to leverage this historical data to create a customized lead generation plan, incorporating the optimal mixture of lead sources and mediums as a starting point. From there we implement a continuous optimization process as we track new leads all the way through enrollment and graduation.