Our talented and skilled media buyers have experience in both interactive and traditional buying and planning. By putting both of these skill sets to work, you’ll get a plan that provides predictable enrollment figures at a cost-per-start that’s comfortable for your institution.

Broadcast

Broadcast advertising refers to video and audio ads being transmitted and delivered to your target audience through television and radio stations. Often seen as a brand-developing tool, it provides the consumer with the opportunity to actually hear and/or see what your institution has to offer them. Strong calls to action compel viewers and listeners to learn more about your institution by calling a phone number or visiting your website.

Although not as easy to track as other media, broadcast advertising provides an opportunity that other media cannot: the ability to build awareness of your school and to build recognition of your brand. Broadcast ads utilize the senses of sound and vision to engage with the consumer, and allow for memorable taglines, slogans, images and jingles to be engrained in the consumer’s mind. The result: When the time comes for the consumer to search for an institution of higher learning, yours is top-of-mind.

EDU Interactive builds your broadcast strategy by performing station media and market research, compiling the most effective media schedules, and then negotiating with buyers to secure the lowest rates possible. Our long-standing regional and national media relationships also give us an inside track to many community promotions, as well as promotional support and sponsorship opportunities that bring added value and exposure to your media campaign.

Print & Out-of-Home

Print advertising refers to media placements within newspapers, magazines, trade journals, and other printed forms of communication, while out-of-home includes outdoor billboards, kiosks, mall advertising, bus/bench advertising, transit ads and other visual forms of media found within a given marketplace.

EDU Interactive utilizes both print and out-of-home advertising to grow and enhance your institution’s brand and presence within a market, and recommends unique tracking phone numbers and URL’s for these placements to identify the lead-capturing ROI for these mediums.