Online Media
Online Media refers to electronic media that can be found in various advertising spaces throughout the Internet. This type of advertising displays your brand to various online audiences through the form of online ad designs, and allows for the exchange of information and communication between your institution and the prospective student.
Interactive media provides the opportunity to display your brand and advertising message to your specific target audience. Websites that include content and information relevant to your prospects are identified, and highly visible ads that receive a large amount of traffic are placed within that site. Online media can be effectively tracked by the number of impressions delivered, number of clicks generated and number of resulting leads, which allows for continuous optimization of the campaigns and accurate ROI analysis.
EDU Interactive offers a variety of online media services including banner advertising, behavioral targeting, in-text advertising, online ethnic marketing, social networking, online promotions and PR. We also ensure that your institution is not advertised on or associated with any sites with questionable content. This is essential to maintaining the integrity of your institution’s brand.