Goal: Iowa Central Community College recently began offering a Computer Networking and Technologies Associates degree program online, which gave the school a desire to pursue student enrollments on a national level. Upon recommendation of EDU Interactive, the online division was branded "Iowa Central College Online", and an online lead generation campaign was initiated. Iowa Central Community College's visionary leadership team had a strong desire to see its state of the art programs availed to students beyond Iowa's borders.
Strategy: EDU Interactive utilized a comprehensive online media campaign that included a variety of online marketing tactics such as paid search, educational directories, advertising networks and banner placements. Various placements were specifically geo-targeted within the state of Iowa, while other placements were initiated on a national level. In order to differentiate Iowa Central College Online from the crowded field of online colleges, we focused our messages on the fact that there is now a non-profit alternative for students seeking their college degree online. EDU Interactive's enrollment team worked diligently to service the leads generated and effectively track and monitor the conversion of these leads to enrollments. Customer relations management systems and all associated enrollment services were provided.
Services: Lead Generation, Microsite Development, Collateral Support, Enrollment Services, and a variety of real time lead and enrollment reports.
Creative: Website | Flyer | Flyer
Results: Iowa Central College Online now enrolls students from every state in the U.S. as well as the commonwealth of Puerto Rico. The college also enrolls active duty servicemembers from a variety of locations including Iraq and Afghanistan. Their brand is now recognized as a leading non-profit educational provider. Degree offerings have expanded based, in part, on our feedback provided by EDUInteractive.
^ Back to Case Studies
|
