Case Studies
No Cutting Corners.
There’s no cookie-cutter approach to how EDU Interactive works with its educational clients. Every client’s marketing and enrollment situation is reviewed and a plan is structured to specifically meet the needs of that institution. Below are just a few examples of how we have helped schools meet their enrollment goals.
Goal: Iowa Central Community College had begun offering a new Computer Networking and Technologies Associates degree program online, which gave the school a desire to pursue student enrollments on a national level. Upon recommendation of EDU Interactive, the online division was branded “Iowa Central College Online”, and an online lead generation campaign was initiated. Iowa Central Community College’s visionary leadership team had a strong desire to see its state of the art programs availed to students beyond Iowa’s borders.
Strategy: EDU Interactive utilized a comprehensive online media campaign that included a variety of online marketing tactics such as paid search, educational directories, advertising networks and banner placements. Various placements were specifically geo-targeted within the state of Iowa, while other placements were initiated on a national level. In order to differentiate Iowa Central College Online from the crowded field of online colleges, we focused our messages on the fact that there is now a non-profit alternative for students seeking their college degree online. EDU Interactive’s enrollment team worked diligently to service the leads generated and effectively track and monitor the conversion of these leads to enrollments. Customer relations management systems and all associated enrollment services were provided.
Services: Lead Generation, Microsite Development, Collateral Support, Enrollment Services, and a variety of real time lead and enrollment reports.
Results: Iowa Central College Online now enrolls students from every state in the U.S. as well as the commonwealth of Puerto Rico. The college also enrolls active duty servicemembers from a variety of locations including Iraq and Afghanistan. Their brand is now recognized as a leading non-profit educational provider. Degree offerings have expanded based, in part, on our feedback provided by EDUInteractive.
Goal: City University of Seattle is a pioneer in offering both undergraduate and graduate degree programs designed for working adults. Their new President determined that it was important to expand its online enrollments in an accelerated manner. EDU Interactive worked towards a goal of significantly increasing online enrollments for City University. City University also wanted to expand its mission of delivering high quality programs to students throughout the U.S.
Strategy: EDU Interactive implemented an online media campaign consisting of various interactive elements. These placements were designed to drive the lowest cost-per-lead and cost-per-enrollment. This campaign was executed in an accelerated fashion, as the university had an immediate need for starting classes via their new online educational format.
Services: Lead Generation, Microsite Development, Enrollment Services, and Online Application Development, Brochures, Logo Development and a variety of reports.
Results: City University of Seattle has experienced enrollment growth in a relatively short period of time. More importantly, this college is enjoying very high retention rates of the students from our lead generation. High retention speaks volumes about the quality of candidates that we are providing City University of Seattle’s online degree programs.